These are some of the organizations we truly believe in.
Whether it's preserving trails, protecting rivers, or keeping our communities clean, they’re out there doing the work—and we’re grateful for them. Learn more and consider showing them some love!
Keep The Shoals Beautiful (KTSB) is a certified affiliate of Keep America Beautiful and a project of the Shoals Area Chamber Foundation, serving the Florence, Muscle Shoals, Sheffield, Tuscumbia, Colbert County, and Lauderdale County areas. Founded in 2007, KTSB is the first affiliate in Alabama to coordinate efforts across multiple city and county lines. Guided by the principles of education, individual responsibility, public-private partnerships, and volunteer action, KTSB works to engage citizens, businesses, and local leaders in protecting and enhancing the environment. Through local programs rooted in a proven national framework, KTSB empowers the Shoals community to reduce waste, beautify public spaces, and promote lasting stewardship.
The Land Trust of North Alabama, founded in 1987 as Alabama’s first land trust, grew out of a community-led effort to protect the western slopes of Monte Sano from development. What began with the preservation of 547 acres has expanded into more than 10,000 acres across seven counties, safeguarding critical habitats, rare and endangered species, and the region’s natural heritage. With over 80 miles of public trails, the Land Trust provides spaces for recreation, research, and environmental education while ensuring these lands remain permanently protected. Now a nationally accredited conservation land trust, it continues to preserve the natural character of North Alabama, enriching quality of life for residents and fostering a lasting connection to the outdoors.
The Alabama Scenic River Trail (ASRT) offers a wide range of programs to promote safe, accessible, and enjoyable paddling across Alabama’s waterways. Through summer paddling trips, skill-building adventures, and community-led initiatives, ASRT works with outfitters, Trail Angels, and local partners to help more people explore the state’s rivers. Programs like the Waterway Enhancement Program fund local projects that improve access, safety, and education, while efforts like the Mile Marker Program and River Kids ensure paddlers of all ages can enjoy the water with confidence. ASRT also supports a network of designated campsites, river signage, and paddler resources across the state—all aimed at strengthening Alabama’s water recreation culture and connecting people to the outdoors.
The Tennessee RiverLine is a 652-mile continuous system of outdoor recreation experiences that transforms the Tennessee River and its 1.2-million-acre valley into a connected river park. Spanning four states and dozens of communities, it invites people to explore the river through paddling, hiking, biking, fishing, birding, camping, and cultural experiences in vibrant RiverTowns. Led by UT Extension, UT Knoxville, and TVA, the initiative partners with local communities to expand access, celebrate the river’s heritage, strengthen health and economic vitality, and promote long-term stewardship—ensuring the Tennessee River remains a resource for adventure and connection for generations to come.