These are some of the organizations we truly believe in.
Whether it's preserving trails, protecting rivers, or keeping our communities clean, they’re out there doing the work—and we’re grateful for them. Learn more and consider showing them some love!
Keep The Shoals Beautiful (KTSB) is a certified affiliate of Keep America Beautiful and a project of the Shoals Area Chamber Foundation, serving the Florence, Muscle Shoals, Sheffield, Tuscumbia, Colbert County, and Lauderdale County areas. Founded in 2007, KTSB is the first affiliate in Alabama to coordinate efforts across multiple city and county lines. Guided by the principles of education, individual responsibility, public-private partnerships, and volunteer action, KTSB works to engage citizens, businesses, and local leaders in protecting and enhancing the environment. Through local programs rooted in a proven national framework, KTSB empowers the Shoals community to reduce waste, beautify public spaces, and promote lasting stewardship.
The Alabama Scenic River Trail (ASRT) offers a wide range of programs to promote safe, accessible, and enjoyable paddling across Alabama’s waterways. Through summer paddling trips, skill-building adventures, and community-led initiatives, ASRT works with outfitters, Trail Angels, and local partners to help more people explore the state’s rivers. Programs like the Waterway Enhancement Program fund local projects that improve access, safety, and education, while efforts like the Mile Marker Program and River Kids ensure paddlers of all ages can enjoy the water with confidence. ASRT also supports a network of designated campsites, river signage, and paddler resources across the state—all aimed at strengthening Alabama’s water recreation culture and connecting people to the outdoors.